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Susan Sobbott: It’s good if we can get the men and women who hear about Small Business Saturday to shop at their favorite local companies on November 27, but it doesn’t stop there. Small Business Saturday could be the initial of many days when businesses and consumers consciously make the decision to contemplate shopping small. Even better is if they tell their friends, family, and colleagues about the initiative so that they, too, can believe about shopping at tiny businesses.
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